Für die gleiche Menge Fleischproteine wird im Vergleich zu Sojaprotein 6- 17x mehr Land benötigt.

UNSER PURPOSE
„Wir möchten Menschen für eine gesunde pflanzliche Ernährung begeistern und darüber aufklären, damit Selbstfürsorge und Achtsamkeit zur neuen Frühstücksroutine einer*s jeden werden.“

Wholey is vegan
Wir glauben an die Power von Pflanzen und unterstützen Dich mit unseren Wholeys bei Deiner veganen Ernährung. Je mehr pflanzliche Lebensmittel Du zu Dir nimmst, desto besser ist es für den Planeten, Deine Gesundheit, andere und Tiere. Fang doch beim Frühstück an und mach die Welt ein bisschen besser!

What better feeling is there than knowing that you can change the world, bite by bite, with a plant-based diet? A vegan lifestyle protects the environment, because vegan food ends up on your plate without a diversion via the animal.

Deine Essgewohnheiten und Kaufentscheidungen haben großen Einfluss auf Umwelt und Klima. Um klimafreundlicher zu essen, achte auf:
• viele pflanzliche Lebensmittel,
• Bio-Erzeugnisse
• Regionalität & Saisonalität,
• gering verarbeitete Lebensmittel (wenig Fertiggerichte).

For 1 kg of meat protein, 11 times as much fossil energy and 100 times more water are needed than for 1 kg of plant protein.

98 % of the soybeans grown worldwide are used for animal feed.
700 million tonnes of food that would actually be suitable for human consumption are used as animal feed.
UNSER IMPACT
Like all consumer goods, our Wholeys have an impact on the environment. As a brand, we have to and want to take responsibility for this.
We are sure that the more transparent we are about these impacts, the more helpful it is for you as the end consumer. That's why we share with you our calculations on the climate impact of our Wholeys, so that you have the chance to make informed choices.*
Ökobilanzen sind normalerweise nur für den internen Gebrauch und nicht für Marketingmaßnahmen bestimmt. An dieser Stelle noch einmal ein ausdrücklicher Disclaimer: Wir möchten nicht mit unseren Zahlen werben oder uns vergleichen. Für uns ist die Bilanz ein Tool, um uns zu verbessern. Wir möchten transparent sein und Aufklärungsarbeit leisten. Deshalb legen wir unsere Prozesse und Zahlen offen.
*Alle Werte werden in Kohlendioxidäquivalenten (CO2e) ausgedrückt.
Smoothie Bowls 538,86 gCO2e


Nut Butters 908,72 gC02e


Porridges 572,37 gC02e


Granola 1149,81 gC02e



Zu den Zahlen
You can find out exactly how the CO2e figures above were calculated, which areas were taken into account in the production and what exactly is included and what is not on our blog.

Produkte
On all product pages, you will also find the CO2e data of the individual products so that you can compare them with each other.
Slide
ButtonUNSERE ZUTATEN
Although we know that most of our ingredients have less impact on the environment than animal products, we still want to be transparent about our entire supply chain. Because as you can probably already imagine: Our ingredients travel a long way, which of course also has an impact on our carbon footprint.




















Alles Bio


UNSERE VERPACKUNGEN
We have had a long and arduous journey with the development of our packaging and have had to make choices about sustainable materials, durability, pricing and suppliers. But we will always challenge these decisions to bring you the best possible product.
Cardboard packaging with a plastic content of less than 5%
Smoothie Bowls
You can easily dispose of our bowl packaging in the Blaue Tonne. As the starch coating is less than 5%, our cardboard is recycled via the paper recycling process and turned into recycled paper.

PE monofoil bag
Smoothies & Nomilkshakes
The packaging for our smoothies is disposed of in the yellow bin, leaving it in the PE cycle. Although it does not become new food packaging due to food safety, the recycled PE is reused in many other products.

What has happened so far
Our packaging is sacred to us. After all, we pack high-quality ingredients, lots of vitamins and full flavour. But how do we ensure that we bring our Wholeys to your breakfast table in a sustainable and safe way?
Wir haben eine lange und beschwerliche Reise mit der Entwicklung unserer Verpackungen hinter uns und mussten Entscheidungen bezüglich nachhaltiger Materialien, Haltbarkeit, Preise und Lieferanten treffen.

But will we stop optimising our packaging now? No. We will always question our decisions regarding the right packaging in order to provide you with the best possible product.