For the same amount of meat protein, 6-17x more land is required compared to soy protein.
"We want to inspire and educate people about a healthy plant-based diet so that self-care and mindfulness become everyone new breakfast routine."
Wholey is vegan
We believe in the power of plants and support you with your vegan diet with our Wholeys. The more plant-based foods you eat, the better it is for the planet, your health, others and animals. Start with breakfast and make the world a little better!
What better feeling than knowing that you can change the world, bite by bite, with a plant-based diet? A vegan lifestyle protects the environment, because vegan food ends up on your plate without going through the animal.
Your eating habits and purchasing decisions have a major impact on the environment and climate. To eat more climate-friendly, pay attention to:
• many plant-based foods,
• Organic produce
• regionality & seasonality,
• low-processed foods (low ready meals).
11 times as much fossil energy and 100 times more water are required for 1 kg of meat protein than for 1 kg of vegetable protein.
98% of the soybeans grown worldwide are used for animal feed.
700 million tons of food that would actually be fit for human consumption is used as animal feed.
Like all consumer goods, our Wholeys have an impact on the environment. As a brand, we have to and want to take responsibility for this.
We are certain: the more transparently we speak about these effects, the more helpful it is for you as the end consumer. That's why we're sharing our calculations on the climate impact of our Wholeys with you, so you get the chance to make conscious choices.*
LCAs are usually for internal use only and not for marketing purposes. At this point, once again, an explicit disclaimer: We do not want to advertise or compare ourselves with our numbers. For us, the balance sheet is a tool to improve. We want to be transparent and do educational work. That's why we disclose our processes and figures.
*All values are expressed in carbon dioxide equivalents (CO2e).
Smoothie Bowls 479,50 gCO2e
Hot Bowls 1053,61 gC02e
Nut Butters 874,59 gC02e
Porridges 572,37 gC02e
Granola 1149,81 gC02e
About the numbers
You can find out exactly how the CO2e figures above were calculated, which areas were taken into account in production and what exactly is included and what is not on our blog.
On all product pages you will also find the CO2e data of the individual products so that you can compare them with each other.
Although we know that most of our ingredients have less impact on the environment than animal products, we still want to be transparent about our entire supply chain. Because as you can probably already imagine: Our ingredients cover a long distance, which of course also has an effect on our CO2 balance.
We have had a long and arduous journey with the development of our packaging and have had to make choices about sustainable materials, durability, pricing and suppliers. But we will always challenge these decisions to bring you the best possible product.
Cardboard boxes with a plastic content of less than 5%
You can easily dispose of our bowl packaging in the blue bin. Since the starch coating is below 5%, our cardboard is recycled through the paper recycling process and processed into recycled paper.
Bags made of PE monofoil
Smoothies & Nomilkshakes
The packaging of our smoothies is disposed of in the yellow bin to keep it in the PE cycle. Although it is not made into new food packaging due to food safety concerns, the recycled PE is reused in many other products.
What happened until now
Our packaging is sacred to us. After all, we pack high-quality ingredients, lots of vitamins and full flavor. But how do we make sure that we bring our Wholeys to your breakfast table in a sustainable and safe way?
We've had a long and arduous journey developing our packaging, and we've had to make decisions about sustainable materials, durability, pricing and suppliers.
But are we going to stop optimizing our packaging now? No. We will always question our decisions regarding the right packaging in order to be able to provide you with the best possible product.