OUR PURPOSE
„We want to inspire & educate people about a healthy plant-based diet, so that self-care and awareness become everyone’s new breakfast routine.“
Wholey is vegan
We believe in the power of plants and support you with our Wholeys in your vegan diet. The more plant-based foods you eat, the better it is for the planet, your health, others and animals. Why not start with breakfast and make the world a little better!
What better feeling than knowing you can change the world, bite by bite, with a plant-based diet? A vegan lifestyle protects the environment, because vegan food ends up on your plate without a diversion via the animal.
Your eating habits and purchasing decisions have a major impact on the environment and climate. To eat in a more climate-friendly way, look for:
- lots of plant-based foods,
- organic produce
- regionality & seasonality,
- low-processed foods (few convenience foods).
For the same amount of meat protein, 6-17 times more land is needed compared to soy protein.
For 1 kg of meat protein, 11 times as much fossil energy and 100 times more water are needed than for 1 kg of plant protein.
98 % of the soybeans grown worldwide are used for animal feed.
700 million tonnes of food that would actually be suitable for human consumption are used as animal feed.
OUR IMPACT
Like all consumer goods, our Wholeys have an impact on the environment. As a brand, we have to and want to take responsibility for this.
We are sure that the more transparent we are about this impact, the more helpful it is for you as an end consumer. That's why we share with you our calculations on the climate impact of our Wholeys, so that you have the chance to make informed choices.
Eco-balances are usually for internal use only and not for marketing purposes. At this point, once again, an explicit disclaimer: we do not want to advertise or compare ourselves with our figures. For us, the balance sheet is a tool to improve ourselves. We want to be transparent and do educational work. That is why we disclose our processes and figures.
*All values are expressed in carbon dioxide equivalents (CO2e).
Although we know that most of our ingredients have less impact on the environment than animal products, we still want to be transparent about our entire supply chain. Because as you can probably already imagine: Our ingredients travel a long way, which of course also has an impact on our carbon footprint.
Everything organic
OUR PACKAGING
We have had a long and arduous journey developing our packaging and have had to make choices about sustainable materials, durability, pricing and suppliers. But we will always challenge those decisions to bring you the best possible product.
Cardboard packaging with a plastic content of less than 5%
Smoothie Bowls
You can easily dispose of our bowl packaging via the blue bin. Since the starch coating is less than 5%, our cardboard is recycled through the paper recycling process and turned into recycled paper.
PE monofoil bag
Smoothies & Nomilkshakes
The packaging for our smoothies is disposed of in the yellow bin, leaving it in the PE cycle. While it does not become new food packaging due to food safety, the recycled PE is reused in many other products.
rPET
Ginger Shots
rPET or PET has a well-established recycling system: the yellow bin. With a bit of luck, our shot will become rPET packaging again. But it is more likely that it will become a completely different product, replacing fossil-based plastic.
What has happened so far
Our packaging is sacred to us. After all, we pack high-quality ingredients, lots of vitamins and full flavour. But how do we make sure we bring our Wholeys to your breakfast table in a sustainable and safe way?
We have had a long and arduous journey with the development of our packaging and have had to make choices about sustainable materials, durability, pricing and suppliers.
But does that mean we should stop optimising our packaging? No. We will always question our decisions regarding the right packaging in order to be able to provide you with the best possible product.
