Transform morning grumps into bundles of energy

A good breakfast that's fun - for the whole family.

For the whole family – and the picky eaters 😄

Wholey was founded to help your family start the day with less sugar. We want morning grouches to turn into bundles of energy. Ready to explore the world.

Forget the highs and lows caused by sugar - from now on your breakfast will ensure lasting power and a good mood. From the first to the last hour of the day.

Less sugar

Naturally sweet

Whole(y)some

Available at

Still questions?

We are convinced that organic products with natural ingredients don't have to be boring.

Our aim was to bring the tastiest and at the same time highest quality cereals onto the market and into your bowls.

Voilà: Our Wholey organic cereals and granols taste really delicious without any refined sugar or additives - and are therefore simply next level.

At Wholey you can be sure that we only work with sweetener from dates. Our cereals also contain a maximum of 15 grams of sugar per 100 grams.

Most cereals have more than enough sugar. Often the sugar account is blown with the first meal of the day.

Our cereals taste amazing even without any additives.

Because: In order to optimize the taste of cereals, excessive sugar, flavors and flavorings are often used.

However, it is not needed at all.

We don't use flavors because we like real taste and want to consciously draw attention to the benefits of natural foods like cinnamon and cocoa.

We only sweeten with date syrup.

The cereals consist of a mix of whole wheat flour and whole grain oat flakes. They provide fiber and carbohydrates that ensure a long-lasting feeling of satiety.

Compared to white flour, whole grain cereals also contain more fiber, more healthy unsaturated fats, more minerals, more phytochemicals and more vitamins.

Natural spices and a little sunflower oil round off our products.

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Wholey Friends & Family

"Wholey's vision convinced us. Cereals with less sugar were exactly the product we were missing in our own everyday lives. That's why we're even more pleased to finally have our own cereals in our hands. In addition to natural ingredients of the highest quality Organic quality was important to us and we wanted to reduce the sugar content. This resulted in a cool new product that we are passionate about."
“We are proud to partner with Wholey, a company known for its commitment to innovative, high-quality and delicious products, for our first proprietary product.”
"We wanted to develop a better alternative to traditional cereals, which often contain unhealthy additives or simply don't taste good."
"Wholey wasn't the first partner we talked to about a product in the breakfast market. But up until then we always decided against it because we were never really satisfied. Now we can stand behind it wholeheartedly."
"With Wholey we have found the perfect partner to create a product that combines high-quality ingredients and good taste. In addition to the focus on conscious nutrition, we were also on the same wavelength when it came to corporate culture from the start."
"Wholey's vision convinced us. Cereals with less sugar were exactly the product we were missing in our own everyday lives. That's why we're even more pleased to finally have our own cereals in our hands. In addition to natural ingredients of the highest quality Organic quality was important to us and we wanted to reduce the sugar content. This resulted in a cool new product that we are passionate about."
Jacob Rott
Elevator Boys
“We are proud to partner with Wholey, a company known for its commitment to innovative, high-quality and delicious products, for our first proprietary product.”
Tim Schaecker
Elevator Boys
"We wanted to develop a better alternative to traditional cereals, which often contain unhealthy additives or simply don't taste good."
Luis Freitag
Elevator Boys
"Wholey wasn't the first partner we talked to about a product in the breakfast market. But up until then we always decided against it because we were never really satisfied. Now we can stand behind it wholeheartedly."
Bene Schulz
Elevator Boys
"With Wholey we have found the perfect partner to create a product that combines high-quality ingredients and good taste. In addition to the focus on conscious nutrition, we were also on the same wavelength when it came to corporate culture from the start."
Julien Brown
Elevator Boys